The ad followsBinkyDad as he immediately jumps in his Telluride X-Pro and goes on an incredible journey to get thebinky, before his beloved baby erupts in an explosion of tears.
Not thebinky! Anything but thebinky.Hearts race, mom frowns and baby is on the verge of a major meltdown of epic proportions.What's a dad to do? Without missing a beat, dad, akaBinkyDad, takes off on what becomes an heroic ride of a lifetime.Kicking off Kia's 360 Super Bowl campaign, created byDavid&Goliath, is an adventure-fueled 60-second spotdirected by celebrated film directorDante Ariola of MJZ,which debuted today, 2/9. Subscribe and get unlimited access.Be inspired by the best creative work from around the world.Imagine thisa family of three off on a joyful adventure with their adorable bundle of joy, when, just as they're ready to check-in at a beautiful mountain resort, a daunting realization hits.Dadforgot to pack the baby's favoriteBinky.
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